A Conversation with Founder Jim Jacobson

Jim Jacobson, founder and chief executive officer of ConsciousMedia.com, has a beautiful silver scale in his office that was given to him by his grandmother, who made her transition recently at age 93. 

For Jim, this family treasure epitomizes the essence of CMC’s purpose: balance. 

“Our company mission is to help raise planetary consciousness by helping people raise their own consciousness,” Jim says. “To me, consciousness means being fully aware of our thoughts and actions, and taking complete responsibility for those thoughts and actions. The scale in my office symbolizes our commitment to balancing our authenticity to our two primary audiences: the Cultural Creatives and Wall Street.” 

Authenticity means walking your talk, living aligned with your values. By choosing to utilize the media as a portal for raising personal and collective consciousness, ConsciousMedia.com is also “raising the bar in terms of our actions,” Jim maintains. 

As a visible vehicle for conscious change, the company seeks to meet and exceed the expectations of its customers, shareholders, vendors and employees. 

At the same time, CMC is actively engaged in creating a highly profitable, well-managed corporation that does well by doing good. The resources for achieving this part of the company’s mission include creating The Conscious Foundation, Inc., a non-profit foundation dedicated to educational activities that are focused on planetary improvement. CMC plans to donate five percent of all pre-tax profits to The Conscious Foundation. CMC will also host conferences on topics such as spirituality in the workplace, donate funds to worthy causes such as Habitat for Humanity, and help fund dolphin research projects. 

"Dolphins are helping humans to shift their consciousness," says Jim. He has a special affinity for these intelligent marine mammals. He’s swum with dolphins fifty times in the wild, and says his life has been forever changed by these extraordinary encounters. 

“People are seeking a greater sense of connectedness, of unity, both within themselves and with one another,” Jim says. “The first source for most people who are in the throes of personal transformation is the type of body/mind/spirit books, music and videos ConsciousMedia.com offers. These best-selling authors are some of the most powerful teachers on the planet right now. We're here to facilitate the teachers—we're a catalyst for their work.” 

Jim believes passionately in marrying spiritual mastery with business in creating the new paradigm. “It’s easy to be monk on a mountaintop. The real challenge is to be a monk in the marketplace—to live the expression, ‘Be in the world but not of it,’” Jim says. 

“We can lead vibrant, rich lives that allow us to engage in commerce; build successful, creative enterprises, and simultaneously bring a level of conscious awareness and connectedness into our daily lives. That’s what raising planetary consciousness is all about.” 

Jim also believes the Internet is one of God’s greatest gifts to mankind—the physical manifestation of the interconnectedness we all share. 

“That’s why we’re connecting people all over the world to these resources,” he says. “Through CMC’s Conscious Café, people from around the globe can connect with each other, form friendships, learn, and expand their own consciousness. 

“The Internet is a technological demonstration of a great conscious matrix in action. The architecture of the Net is built in such a way that if a message can’t be transmitted from point A to point B directly, it can go from point A to point C and then to point B. A message can also be broken up into bits and reassembled at the site where it’s received. This is very similar to how people learn about consciousness and spirituality.”

 "Furthermore, there’s a beautiful polarity to the bits of data. To a computer scientist, it’s expressed as 0’s and 1’s. From the Taoist perspective, it’s yin and yang. The integration of these apparent opposites is what our company speaks to. Raising personal and planetary consciousness is about becoming more whole."