People often ask me what tricks I have in my
marketing hat. These aren't tricks, but rather tools that I
rely on day in and day out to easily build various
marketing-oriented sites. Listed below are the
resources I rely on. If you click on the links and
check out the services, I think you will be pleasantly
surprised about how robust the services are and how
inexpensively they are priced. I spend a great deal of
time staying on top of the best resources to use and have
put each of these companies to the test by using them in my
own businesses. Enjoy!
Ken Evoy’s step-by-step website building service,
Site Build It! takes you from your content (book,
report, whatever) to finished website. SEO, design,
hosting … everything is included. Support is amazing.
This is the ONLY one-stop service I recommend
wholeheartedly, because of the deep educational
experience. If you use this and follow everything, you
will learn internet marketing through experience (great
for those of you who learn by doing). Ken is really
congruent and demonstrates pre-selling techniques better
than anyone I know. It may seem expensive at first
glance, but it’s not because it’s a whole year, and you
can cancel anytime and get a pro-rated refund. For the
education, it’s a great value.
This is a site I built to tell you about Marketing
Magic Makeover, a service that builds your own “squeeze
page” to build a list for your service or product.
Again, it provides step-by-step instructions and
tutorials with excellent support. Go check it out.
1and1 is my webhosting service. Every website I own
sits on their servers, and all of my email addresses
(hundreds) are managed through them. I pay only $6 per
year per domain name, through my home and business
packages. Their support is 24 hours, and very good. They
also provide a limited Microsoft Exchange Server … so
that my virtual assistant in CO can see my email inbox
(and anyone else’s in the company) … a must for a
virtual company.
This is my shopping basket service. They provide me
with secure online order forms (that I can fully
customize), digital product delivery (so that when
someone orders something in the middle of the night,
they get their product immediately and I don’t have to
lift a finger), and they work with PayPal, my merchant
account … and more. They have a decent email management
system. Their support is responsive.
This is the best email management service available,
hands down. They have a flexible online user interface
and have the best deliverability of any email system.
They are sticklers for CAN-SPAM laws and their support
is good.
I love this 800 service. My 800 number can be
forwarded to any phone I own (or any I don’t) and if
they leave a message, I get the audiofile via email. I
can set up a complicated phone message chain with Q&A
boxes, 5 minute long messages, and unlimited voicemail
boxes.
For streaming audio, including telephone
testimonials, I use BYO. They are easy to use. You can
record your audio via phone or on your computer … it’s a
cinch. I use their service on nearly every page of every
site. Video too. Oh, and I can also record up to 2 hours
of teleconference calls with this service.
